They're gross. They're flinch worthy. They WORK. I found new commercials floating around the internet, so I'd prepare yourself to perhaps see the graphic Montana Meth Project videos on TV soon.

The numbers make it pretty clear that the Montana Meth Project ads were effective. (I know they scared the hell out of me.)

According to Wikipedia, these are the percentages of Montana teens that had tried meth through the years:

  • 1999: 13.5%
  • 2001: 12.6%
  • 2003: 9.3%
  • 2005: 8.3%
  • 2007: 4.6%
  • 2009: 3.1%

I've been unable to confirm that's there is another big campaign in the works but here are some of the videos I found: (let me know if you've seen them on TV yet...)