For the third weekend in a row, The Jungle Book dominated the box office, taking the top spot and making it look easy. It’s been a fairly astonishing run for a movie that felt like a big question mark a few months ago, but this is what the combination of spectacle, strong reviews, and strong word-of-mouth brings you. While this weekend was ultimately all about Jon Favreau’s big-budget take on Rudyard Kipling’s beloved stories, there were a few other new releases. But as you could have guessed, Keanu, Mother’s Day, and Ratchet and Clank didn’t do solid enough business to warrant mention in the headline.
The Jungle Book was destined to take the number one spot at the box office this weekend. However, the early estimates were off by, oh, $20 million or so. Jon Favreau’s reimagining of this beloved story exceeded all financial expectations. Buoyed by strong reviews and positive word of mouth, the film had the second biggest April opening of all time, topped only by last year’s Furious 7.
In most of these Weekend Box Office Reports, it’s clear who the victor will be. Even when the early estimates are a little off and the numbers shift between now and Monday, the basic layout of the top 10 is generally pretty accurate. But this week is a real race and the top two films are neck and neck, and we won’t know who will actually win this thing until tomorrow. But right now, early estimates have Melissa McCarthy’s new comedy The Boss barely edging out Batman v Superman: Dawn of Justice by less than $50,000. That’s crazy and, whether it actually claims the top spot tomorrow or not, very bad for Batman v Superman.
Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
Batman v Superman: Dawn of Justice was never not going to have an enormous opening weekend. Toxic reviews and mixed word of mouth mean nothing next to hype — that title alone guaranteed a record-breaking start. And right now, Zack Snyder’s superhero epic does look like a gigantic hit. However, this weekend is really all about the trailers and posters and Warner Bros.’ omnipresent marketing. The real challenge will be next weekend, when the film’s legs will be properly tested.
Deadpool topped the box office for the third weekend in a row, which is an impressive feat for any movie…but it helps when all of your competition arrives with a thud. Gods of Egypt, Eddie the Eagle, and Triple 9 all flopped in their opening weekends, making the continued box office victory of Ryan Reynolds’ foul-mouthed superhero all the more staggering.
Deadpool ruled the box office for the second weekend in a row, following up its record-breaking opening with with a strong sophomore weekend that proved its initial success was no fluke. In fact, the three newcomers didn’t even stand a chance against this red-suited menace, as Risen, The Witch, and Race all found themselves punted further down the top 10.
20th Century Fox sat on Deadpool for six years before finally giving it a green light with a modest $58 million budget. After a lengthy and impressive marketing campaign that ensured everyone in the world knew the name Wade Wilson, box office tracking was looking strong with $55 million. And then the film actually opened, more than doubling that prediction, shattering a handful of records and blowing the doors off the comic book movie genre. This feels like a big deal. Oh, and Zoolander 2 also opened.
Kung Fu Panda 3 once again led the box office this weekend, but like its lower-than-expected opening weekend, it’s not as impressive as anyone was hoping or expecting. DreamWorks Animation’s sequel managed to fend off a trio of newcomers, but each of those films disappointed in their own ways, leading to a shrug-worthy top 10 that feels like Hollywood just accepting that everyone is going to be watching the Super Bowl instead of going to the movies.
The victory of of Kung Fu Panda 3 at the box office this weekend conjures one of the most common questions you have to ask yourself when keeping a constant eye on the charts: when is a hit not a hit? Sure, the third film in DreamWorks Animation’s series did open at number one and its numbers are very good, but they’re lower than you’d think. In any case, it still fared significantly better than the rest of the competition this week — all of the other new releases simply flopped.
It wasn’t that surprising last week when Ride Along 2 officially dethroned Star Wars: The Force Awakens as reigning champion of the box office. However, what is surprising is how fast and far it plummeted in its second weekend. As the comedy sequel’s legs instantly shattered, The Revenant was finally able to claim the top spot after several weeks of playing box office bridesmaid.
When the 2016 Oscar nominations were announced nearly two weeks ago, the response to the overwhelmingly white line-up of talent proved instantly controversial. Film fans and industry veterans alike gathered around the #OscarsSoWhite hashtag to make their voices heard, especially decrying how films starring black actors and directed by black filmmakers — like Creed and Straight Outta Compton — somehow managed to only receive nominations for the white people involved in making them. With material this ripe, of course SNL was going to take a swipe at the Academy Awards this week.
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