Going Country Pays For Pop Artists
It seems like the line between country and pop music has been increasingly blurry lately. What do you think?
Gaga and Bieber are both dipping into the country music waters. Lady Gaga has turned ‘Born This Way’ into a country beat, ostensibly titled, ‘The Country Road Version,’ and Bieber just released his video for ‘That Should Be Me,’ the remix he recorded with Grammy-winning country act Rascal Flatts.
What gives? Maybe the price of meat dresses and affected haircuts is rising. One thing is for sure: The country music market can represent a cash cow for celebs who can win over the genre’s consumers.
Country music accounts for approximately 12 percent of the entire music market, which makes it a lucrative pool to tap into. But beyond sales, going country offers an artist the street cred with red-blooded Americans that so often eludes the average pop star.