Now Mountain Dew is Encouraging People to Move to Montana

Montana has been splattered all across every form of pop culture lately. You can't step foot in a Walmart without seeing a dozen products inspired by the show "Yellowstone." Hollywood continues to utilize our beautiful landscape to make movies. Celebrities are buying ranches and posting videos of them being "cowboys" on social media. Montana is everywhere.

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The once unnoticed state is now on everyone's minds. This is why so many people are moving to the "Last Best Place." Just this morning I counted more out-of-state- plates than local plates on my ride to work.

Not everyone is moving here. But millions are visiting Montana every year as tourists. Now, Mountain Dew is giving people even more of an incentive to visit Montana. My offering up FREE Mountain Dew soda for anyone who enters the Mountian Time Zone.

JP Bittencourt, the vice president of marketing at Mountain Dew, told Food and Wine 

With the great outdoors at the core of everything we do, we want to encourage everyone to embrace the Mountain Time mindset by giving away free Mountain Dew to anyone who crosses into the Mountain Time Zone

Mountain Dew is also offering to pay for the moving costs for 5 families to move to the Mountain Time Zone.

According to Food and Wine

The brand also announced its "Mountain Dew Hauls," which will reimburse five people's moving fees who are relocating to the Mountain Time Zone.

"Not only will the brand cover the cost of the move (up to $10,000), but winners will receive free Dew for a year and a Mountain Dew Outdoor Gear welcome package so they can live life to the fullest in the Mountain Time Zone," the brand added.