Eat your heart out Michael Phelps. We’re starting to like your pal Ryan Lochte better.

Speedo’s fashion show and the Fatskin3 Racing System launch that took place in London a couple weeks ago re-opened our eyes to the world of cute-guy swimmers. Lochte, with his smoldering good looks, athletic body and tons of gold medals, clearly stood out from the rest of the US Olympic team.

Believe it or not, Lochte is also a model. He’s appeared in spreads for GQ, V Man and the Wall Street Journal Magazine, as well as the cover of Men’s Journal. See for yourself why so many publishers want Lochte’s bod for their ads and spreads.