There are ordinary, everyday ripoffs and there are thefts so bold they’re almost impressive in the degree of their thievery. What I admire about The Huntsman: Winter’s War, the sorta-prequel to 2012’s Snow White and the Huntsman, is that very shamelessness. They basically swapped out Snow White (she’s a baby here; she grew up to be Kristen Stewart in the first movie) for Elsa from Frozen. They’re not even pretending. They just want all the little girls who loved Frozen and are now three years older to come check out this movie.
In the fall of 2013, APCO Worldside surveyed 70,000 people about the world’s biggest brands. They measured their responses in eight different ways—“understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.” The number one most loved company out of 600 choices: Disney.
The first 'Into the Woods' trailer was strangely lacking in singing, which was an odd way to sell a movie based on one of the most beloved of all modern musicals. Thankfully, Disney has course corrected with trailer number two, which actually lets us see and hear the ensemble cast performing Stephen Sondhiem's iconic songs. It's an improvement by default.