The Children's Place plans to close 300 stores by the end of 2021, with 200 closures planned for this year. The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America.

Jane Elfers, President and Chief Executive Officer, said,

Although we are facing a period of uncertainty regarding the future impact of the COVID-19 pandemic, The Children’s Place is moving swiftly and decisively to proactively address these challenges. In an effort to structurally position the company for continued success, we are significantly accelerating our fleet optimization initiative, and focusing our resources on accelerating our digital sales, both key elements of our long-standing transformation strategy. At the same time, we are addressing the near-term priorities necessary to preserve our financial flexibility.

The planned closures are a part of an effort by the company to focus on online sales. The Children's Place in the Gallatin Valley Mall is included on the list of stores that will be closed permanently.

We reached out to the Gallatin Valley Mall for comment, and a representative confirmed the news.

The Children's Place has had issues with staffing and finding employees for quite a while. There is an evolution happening in our industry.

said Deb Jacupke, General Manager at the Gallatin Valley Mall.

The closure of The Children's Place comes a week after JCPenney announced it is closing the company's Bozeman location.

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