She went from working with Mary-Kate and Ashley Olsen's fashion company to making Rice Krispie treats full time. Can someone tell me why things like this don't happen to everyone? Here's the thing: It's not perfect, it's just unique.

There are thousands of perfect cakes, millions of perfect cupcakes but so little in the Rice Krispie world. If you're on Pinterest and search for Rice Krispie treats, you'll see a slew of awesome shapes, designs and blow-your-mind concepts. The difference between those creations and what Jessica Siskin from New York is creating: Income. Jessica sells her treats via Instagram. INSTAGRAM! She doesn't even have a website!


I can't help but applaud this concept and congratulate her on realizing what works.